( 4Earth Farms )

Los Angeles-based 4Earth Farms has responded to consumer research by making a “soft branded packaging change,” said Mark Munger, vice president of sales and marketing.

Consumers want to see more of the product they’re buying with less focus on the packaging, Munger said.

The new packaging shows off the product and features muted graphics.

The company, which turned 25 in 2018, also launched a new website in December.