( File photo )

AgroFresh Solutions Inc., a Philadelphia company focused on extending the shelf life of fresh produce, has a new consumer research series that identifies factors leading to a consumer’s choice to buy fresh produce.

The first study in the AgroFresh Consumer Intelligence series sheds light on behaviors, habits and preferences of apple buyers, according to a news release.
“Our business is rooted in bringing technical expertise and science-backed solutions to our fresh produce customers around the world,” CEO Jordi Ferre said in the release. “With our new AgroFresh Consumer Intelligence series, we intend to add valuable consumer perspectives to assist our customers to make better consumer-oriented decisions." 

Studies on other fresh fruit are planned, he said.

According to the apple study, conducted by an unidentified independent research organization:

  • 86% of U.S. apple buyers are satisfied with the apples they bought;
  • Gen Z and millennials are the most frequent apple buyers;
  • Nine out of 10 apple consumers agree that apple longevity is a key factor in their purchase satisfaction;
  • Taste is the leading reason consumers prefer a specific variety, at 75%; and
  • Although more than 100 apple varieties are commercially grown in the U.S., only three — granny smith, red delicious and gala — can be identified without help.

For more information, see the AgroFresh Consumer Intelligence site.