Chicago-based Agrow Fresh Produce Co. is “blanketing the marketplace” with a new product — Simply Season and Steam — said Ed Romanelli, vice president of sales and marketing.
The 1-pound bag of petite-size Yukon gold or red potatoes is resealable and enables consumers to add their own spices, seasoning or oil before preparing it in a microwave, he said.
A patent is pending for the special packaging, which he said is “totally different from what everybody else has got.”
Agrow Fresh Produce was one of the first to get into the small potato deal many years ago, Romanelli said.
“This is an evolution of that.”