( Photo and logo courtesy Fall Creek Farms & Nursery Inc.; graphic by Amelia Freidline )

Blueberry breeder Fall Creek Farm & Nursery Inc., Lowell, Ore., has hired Alberto Medina-Mora as regional director for Mexico.

Medina-Mora most recently was senior director of development and innovation at NatureSweet Mexico, where he was in a variety of management roles since 2009. He will be based at Fall Creek’s facility in Jalisco, and reports to Oscar Verges, president and chief operating officer, according to a news release.

Medina-Mora also has been director of the berry program for VBM-Giuamarr/Fundacion Jalisco, where he recruited growers to expand export markets. He has also had management positions at Dole Fresh Fruit Co., Seminis Vegetable Seeds Inc. and Q-Flor S.A. de C.V., according to the release.

“His background in agronomy, production, and product development across different crops, and thorough understanding of the U.S. consumer, position him well to help Fall Creek better serve the blueberry industry in Mexico,” Verges said in the release.

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