Navidad en el Barrio was one component of Allen Lund Co.'s 2017 acts of kindness campaign. It was the 13th consecutive year the company had participated. ( Photo courtesy Allen Lund Co. )

La Cañada Flintridge, Calif.-based Allen Lund Co. closed out 2017 with its second nationwide acts of kindness campaign. 

The project began in 2016 when the company encouraged its branches to participate in 40 “acts of kindness” to celebrate Allen Lund’s 40th anniversary, according to a news release.

In 2017, the initiative expanded to 70 acts of kindness, including $250,000 in donations and sponsorships, and more than a thousand hours of service, according to the release.

“It is unbelievable to see the performance of our employees with how many people they helped in so many meaningful ways. I’m excited to see what we do this year,” Allen Lund, CEO, said in the release.

Activities throughout the year included volunteering, donating food/clothing, raising funds, races, giving blood, feeding the homeless, and honoring veterans, according to the release.