( Courtesy Alliance for Food and Farming )

The Alliance for Food and Farming has long advocated for the produce industry in spreading the word about the healthy attributes of fresh fruit and vegetables.

Now it’s taking more steps to enlist the front-line in conveying science-based information directly to consumers: dietitians and nutritionists. The AFF has a new webpage on its website, safefruitsandveggies.com designed for those professionals. 

The new page includes the AFF’s pesticide residue calculator, nutrition and toxicology studies, downloadable infographics for consumers and clients and videos with dietitians, scientists and farmers, according to a news release.

“We have a significant amount of science-based content and produce safety information on safefruitsandveggies.com so we wanted to make it easier for dietitians to find what is most relevant to them,” Teresa Thorne, executive director, said in the release.  “What we really created is a website within a website for dietitians.”

Consumers believe dietitians to be among the most credible sources of information about produce safety, according to surveys. The webpage was created by requests from nutritionists and dietitians and used their input on what to include.

“Among the most requested content by dietitians was shareable and downloadable infographics which communicate the AFF’s science-based information in a simplified manner,” Thorne says.  “We will be continually creating and adding new infographics for dietitians’ use in newsletters, websites and social platforms.”   

The alliance started the Safe Fruits and Veggies campaign in 2010 to counter and correct misinformation about the safety of fresh produce, according to the release. That includes the annual Dirty Dozen list from the Environmental Working Group.

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