( Courtesy Alpine Fresh )

Alpine Fresh, Miami, is launching a new brand and redesigned logo that will appear on the company’s labels and packaging.

The new look maintains the three mountain peaks in Alpine Fresh’s traditional logo, first introduced when the company was established in 1987, Ashley Yager, marketing director, said in a news release.

“These peaks represent our commitment to quality and hold industry and consumer recognition and trust of over 30 years in fresh produce,” she said in the release.

The company specializes in imports, including asparagus, blueberries, raspberries, blackberries and French beans.

The new brand identity reflects the company’s mission to bring fresh products from Alpine Fresh farms to the world in an efficient and cost-effective way, while maintaining high quality standards, according to the release.

“Alpine Fresh’s new look holds true to our company’s core values and celebrates our continual growth as well as the release of our new varieties that will debut in stores this fall,” Yager said in the release.

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