Apeel Sciences has hired Natalie Shuman as director of trade and retail marketing.
The company, which specializes in shelf life extension for fresh produce items, recently launched partnerships with retailers including Costco, Kroger and Harp’s Food Stores.
Shuman will be in charge of developing relationships between Apeel, suppliers and retailers and executing marketing programs for produce treated by Apeel.
Shuman most recently was director of marketing for Concentric Ag and previously led the development and management of the Sun World International brand.
“We’re thrilled to have Natalie join us on our mission to arm the produce industry with a tool that not only extends shelf life but also simultaneously unlocks new revenue opportunities by preventing waste and creating efficiencies at every stage of the supply chain,” Michelle Masek, head of marketing for Apeel, said in the release. “Natalie brings a new perspective to our team and her passion for the food industry and natural creativity make her the perfect fit for us as we look to take Apeel to the next level.”
Some of the newer products for Apeel include applications for citrus and asparagus, according to a news release. The company will be exhibiting at Fresh Summit at booth 2689.