( Courtesy Applewood Fresh Growers )

Applewood Fresh Growers LLC, Sparta, Mich., will be marketing fresh asparagus this spring.

The company’s grower-supplier, New Era’s American Asparagus, New Era, Mich., uses a hydrocooler after harvest, and places the spears in a cooler before they are packed in a refrigerated packing room, according to a news release from Applewood Fresh.

 “We keep this process as short as possible to increase our customer’s shelf life and quality of the product,” Caleb Coulter, owner of New Era’s American Asparagus, said in the news release.

The Michigan asparagus season lasts approximately from May 10 to June 25, according to the release.

“We are excited to partner with New Era’s American Asparagus to bring our customers the best asparagus Michigan has to offer,” Nick Mascari, Applewood Fresh president, said in the release. “This partnership is the next iteration in our strategic plan to diversify.”

New Era’s American Asparagus grows more than 300 acres of asparagus, and manages another 600-plus acres, according to the company’s website, for a total grower base of 1,600 acres of Michigan asparagus.

Applewood Fresh has marketing tools for the Michigan asparagus program, including grower and product point-of-sale materials and recipes, according to the release.

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