Throughout December, Chiquita Brands International is unveiling new banana sticker designs from Spanish illustrator and fashion designer Ricardo Cavolo.
Chiquita’s familiar blue sticker will feature five colorful designs created by Cavolo on more than 200 million Chiquita bananas to celebrate the end of the year and the beginning of the next. according to a news release. Cavolo created the unique designs using the digital Google Tilt Brush, a virtual reality app that generated the stickers in three dimensions.
See more on the process at the Chiquita website.
“To end the year with a bang, Chiquita is excited to bring a burst of color to retailers and consumers with a special edition of the iconic Blue Sticker,” Jamie Postell, director of sales for North America for Chiquita, said in the release. “Ricardo Cavolo’s artwork is bright and fun, making him the perfect artist to highlight the brand’s mission of bringing out the fun side of healthy snacking.”
To draw attention to the designs and the collaboration with Cavolo, Chiquita said it is giving fans the chance to win three exclusive giveaway items, including two unique t-shirts and a Ricardo Cavolo book.
Fans can learn more about giveaway, fans can follow the Chiquita Instagram account (@Chiquitabrands) throughout December, according to the release.
Cavolo said he has enjoyed creating designs for the Chiquita blue sticker, which has been used since 1963.
“I often incorporate bright yellow colors into my work because they’re bold and powerful,” Cavolo said in the release. “I was thrilled to be given the opportunity to add my own personal flare to Chiquita’s Blue Sticker and hope this collaboration brings joy to banana lovers ahead of the New Year.”