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Associated Wholesale Grocers has a partnership with supermarket technology company RSA America.

RSA America specializes in delivering mobile rewards. The partnership will make RSA America one of AWG’s mobile loyalty reward and coupon vendors, according to a news release.

“This is a great digital solution for our member retailers, and we look forward to working with RSA to deliver even more savings to consumers,” Jeff Pedersen, executive vice president and chief sales and support officer of AWG, said in the release. “We strive to build long-term relationships with partners such as RSA to assist out members in improving sales and increase their market share.”

The goal of the partnership is to give AWG member-retailers an option to compete and reward customer loyalty and drive sales, according to the release.

“AWG member stores will be able to offer more savings to their shoppers,” Rob Belcore, chief customer office and RSA America co-founder, said in the release.

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