( Courtesy Hass Avocado Board )

U.S. football fans bought more than 66.6 million avocados leading into the Super Bowl this year, a four-year high, according to the Hass Avocado Board, which breaks down sales for holidays and events for each sales quarter.

The Big Game, aka the Super Bowl, saw avocado sales, in dollars, increase 3% over 2019’s game, to $58.4 million, according to the Hass Avocado Board. Volume was a 2% increase from the previous year for sales leading up to the game.

California lead sales in units sold per-store, and the West and South Central regions exceeded the national average, according to the Hass Avocado Board.
Valentine’s Day sales in dollars were at a four-year high as well, at $48.1 million, according to a news release. The Hass Avocado Board promotes avocados as heart-healthy, promoting a new cookbook called “Fresh Swaps for the Heart: Featuring Fresh Avocados.” The cookbook has heart-healthy recipe makeovers, according to the release.

Sales leading up to St. Patrick’s Day in 2020 saw the largest gains from year-to-year, with a $12.8 million jump (26%) from 2019. All eight of the regions tracked by the avocado board contributed to total growth, with South Central seeing the highest, with a $2.8 million increase, just as the U.S. began pandemic plans and consumers began stocking up during the lockdown.

Overall, sales for the three event/holidays were up $18.3 million, to $169 million, according to the Hass Avocado Board.

For more information about avocado sales for each holiday, visit the Hass Avocado Board website

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