Suppliers expect to have lots of avocados leading up to Cinco de Mayo.
Peter Shore, director of business development and marketing for Santa Paula, Calif.-based Calavo Growers, said the company will have plenty of volume for holiday promotions.
“Quality is very good,” Shore said. “Sizing is trending to larger sizes. Plenty of all sizes, but trending larger.”
Joe Dugo, national sales manager for Estero, Fla.-based Naturipe Avocado Farms, also noted that quality is looking good.
“A lot of big sizing,” Dugo said. “Mature fruit, great-eating fruit, high oil content, really good fruit. Heavy volumes, good quality. It’s a good time.”
Stephen Fink, senior director of sales for Oxnard, Calif.-based Mission Produce, also expected good supply leading up to Cinco de Mayo.
The only potential wrinkle could be the timing of Holy Week, which leads up to Easter on April 21.
“Just due to the holiday Mexico does take that time off, they take those three or four days, so we’re going to have to get ahead of it but make sure that we’re also maintaining quality,” Fink said.
“Overall volume should be good, should have another successful Cinco, but again we’re going to have to keep a close eye on the holiday and how it kind of falls with supply.
“It’s going to be tight just because it’s one of the biggest movers of the year, Cinco de Mayo, and when you throw a four- to five-day holiday in there it makes things a little tricky,” Fink said.
Dennis Christou, vice president of marketing for Coral Gables, Fla.-based Del Monte Fresh Produce, also said volume should be sufficient to meet the high holiday demand.
Irving, Texas-based marketing group Avocados From Mexico expects 282 million pounds of fruit for April, said vice president of trade and promotion Maggie Bezart-Hall.
“After the Super Bowl, Cinco de Mayo is currently the second largest holiday where avocados are consumed and the second largest volume time period for avocados,” said Dianne Le, associate director of national shopper marketing and partnerships for AFM.
California avocados should be in peak supply from April through July, with volumes of roughly 30 million pounds per month, said Jan DeLyser, vice president of marketing for the California Avocado Commission.
“California avocado distribution will be focused this year mainly to California and the west,” DeLyser said.
“For those targeted customers there will be plenty of California avocados to support their Cinco de Mayo displays. Quality is excellent, and the fruit is sizing up well.”