It’s no surprise that avocado sales for the Super Bowl set the high mark for first-quarter 2019 sales, but the Hass Avocado Board said the fruit continues to become more popular for different events and holidays, such as St. Patrick’s Day — which set a record this year.
The week leading to the Super Bowl is one of the highest-selling periods of the year, and this year’s game drummed up sales of 65 million avocados, a four-year high. Volume has increased every year since then, with a 27% hike since 2016, according to a Hass Avocado Board news release.
The Feb. 3 game was soon followed by Valentine’s Day, and the HAB’s heart health message is a focus during the month, known as American Heart Month. The board promoted breakfast recipes to promote the healthy fat content of the fruit. In doing so, sales have increased three of the past four years around Valentine’s day.
St. Patrick’s Day has consumers seeing green, so avocados are a natural to promote for the holiday. The March 17 holiday set records with total U.S. sales at nearly $50 million and 51 million pieces of fruit sold, according to the HAB. Sales were spurred by lower prices, and the demand pushed volumes and overall dollar sales higher — bringing sales within $6 million of the Super Bowl numbers.
“We are excited to see holiday avocado retail sales reach new heights as consumers continue to add them to a variety of dishes,” Emiliano Escobedo, executive director of the Hass Avocado Board, said in the release. “Avocados are being added to salads, sandwiches, wraps and burgers in addition to making guacamole. They are nutritious and delicious and consumers are recognizing their versatility.”