( Avocados from Mexico )

Avocados From Mexico will showcase the group’s new year-round shopper communication platform, initiatives, and partnerships at the 2018 Produce Marketing Association Fresh Summit expo.

With the launch of its “Savor Every Moment” shopper communications platform, Avocados from Mexico is focused on elevating engagement, expanding usage, and increasing basket size, according to a news release.

“We are excited to unveil this year’s innovative shopper and trade programming at PMA,” Alvaro Luque, president of Avocados From Mexico, said in the release. “By having a holistic trade show presence, retail partners will learn how our latest shopper marketing strategy offers 360° support to showcase fresh avocados for every meal and every occasion across the path to purchase.”

Avocados from Mexico has several national shopper marketing initiatives for 2018-19, according to the release. They include partnerships with consumer packaged goods brands Ritas, Tabasco Sauce, Smithfield Bacon, and Tostitos Tortilla Chips to support fall football, the Super Bowl, the NCAA basketball championships and Cinco de Mayo. 

The brand showcase area in the AFM booth exhibit will display the partnerships and shopper marketing programs, according to the release.

In marketing efforts this fall, Avocados from Mexico will be highlighting the use of avocados through a new website that offers salad recipes, according to the release.

In addition, AFM is partnering with The Incredible Egg to focus on registered dietitian outreach.

Retail guests to booth No. 2113 can book a reservation to the Avocado Burger Bar, on the booth’s second-story level, according to the release.

The new burger bar experience encourages retailers to build their ultimate gourmet avocado burger, accompanied by an introductory session with AFM’s Retail Team to learn about marketing upcoming programs, according to the release.