Avocados from Mexico is partnering with salsa maker Old El Paso for a Super Bowl promotion.
The Guac Fiesta campaign runs from Dec. 16 to Feb. 1, the date of the game, according to an Avocados from Mexico news release.
The promotion will feature several consumer-focused marketing efforts, Alvaro Luque, Avocados from Mexico"s president, said in the release.
"This Guac Fiesta campaign will showcase how Avocados from Mexico owns guacamole during the biggest guacamole consumption event of the year."
Guac Fiesta will include a consumer contest, consumer savings, a digital and social media campaign and in-store support including a retail display contest, in-store radio and a new bin.
Consumers can register for a chance to win a prize pack featuring a $1,000 grocery gift card, a $2,500 gift card for fiesta supplies and a bundle of branded materials.