( Photo and logo courtesy Awe Sum Organics; graphic by Amelia Freidline )

Awe Sum Organics, Santa Cruz, Calif., has hired Joe Feldman as director of sales and marketing.

He most recently was senior vice president of sales at River Fresh Farms, and before that, was vice president of sales and marketing at Ocean Mist Farms. Before that, he was vice president of sales and marketing at Pride of San Juan. He had also worked at Apio and in sales at River Ranch Fresh Foods.

“Joe is an exceptional fit for us while we continue to grow and evolve,” David Posner, president and CEO of Awe Sum Organics, said in a news release. “The timing is perfect, as Joe’s years of experience in produce sales and marketing will be a huge asset while we continue to move into the future, focused on our ongoing goal of meeting the needs of our customers and growers.”

Awe Sum Organic's "dynamic" commodity list, according to the release, includes table grapes, kiwifruit, apples, pears, blueberries and citrus. 

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