Chiquita celebrates World Education Day
Fort Lauderdale, Fla.-based Chiquita has numerous marketing programs planned for the remainder of the year.
The company recently marked World Education Day with the announcement that it is one-third of the way to meeting its goal for education aid, according to a news release.
Chiquita plans to reach 100 schools and 20,000 kids by 2020, and the company has given support for 33 schools so far, including building and renovating school infrastructure and supplying learning material.
The company provides this support in countries including Costa Rica, Guatemala, Panama and Honduras.
Chiquita also has pink ribbon stickers on bananas to promote breast cancer awareness and plans to launch an artist partnership in November for limited-edition holiday stickers.
Del Monte goes bananas for Halloween
Coral Gables, Fla.-based Del Monte Fresh Produce plans to host its seventh annual Halloween promotion that urges shoppers to “Go Bananas!”
“Consumers have the opportunity to win Del Monte banana costumes, download coupons and to join us for live Halloween celebrations,” said Dennis Christou, vice president of marketing.
Hero focus continues for Dole
The next step in the “Powering the Hero Within” campaign, which partners Dole produce and Disney characters, will be a celebration of the 90th anniversary of Mickey Mouse.
“The four-month program combines 19 classic, Mickey-era recipes updated for today’s tastes with Mickey-centric banana stickers and pineapple tags and a heavy push in digital, social media, (public relations) and blogger/influencer extensions,” said director of corporate communications Bil Goldfield.
Equal Exchange encourages cross-promos
Jessica Jones-Hughes, vice president of West Bridgewater, Mass.-based Oke USA, provided details on the company’s plans for Co-Op Month, which is October.
“Equal Exchange is running a monthlong marketing campaign highlighting Equal Exchange’s ‘Co-op Grown’ bananas and avocados and other products,” Jones-Hughes said. “Stores will receive (point-of-sale) materials, videos and social media toolkits for stores to use to share the story of the farmer co-ops behind Equal Exchange products.
Organics Unlimited finishes expansion
San Diego, Calif.-based Organics Unlimited recently completed its celebration of September as GROW Month, during which it focuses on educating consumers about what the company does to help farmworkers and their communities through health clinics, scholarships, clean water, dental and vision care and more.
On the operations side, Organics Unlimited plans to complete an acreage expansion project later this year.
“It started in 2015 with 1,087 acres of farmland in Colima, Mexico, and will end up with 1,865 acres by the end of 2018,” said Mayra Velazquez de Leon, president and CEO. “Organics Unlimited continues to increase production for future demand.”