Bee Sweet’s social media platforms will focus on the heirlooms with facts, recipes and more about the program, according to a news release.
"Heirloom Navels are special because they really represent what California's citrus industry is all about," Monique Bienvenue, director of communications, said in the release.
The company’s heirlooms come the official predecessor of all California navels, the Washington navel, and are grown in blocks of trees ranging from 40 to 60 years old. They are available from now through May and can be bought in in bulk or 4-pounds bags, according to the release.
"The goal of this campaign is to celebrate the variety that jump-started California's involvement in citrus and to recognize all of the family farmers who have helped our industry grow along the way," Bienvenue said in the release
There are more than 3,000 citrus growers in the state, according to California Citrus Mutual.
"Working for a family owned and operated company is really special because you're engulfed in every aspect of production and are aware of everything it takes to get high-quality citrus to consumers," Thomas Marderosian, industrial technology manager, said in the release.