Bee Sweet Citrus rolled out a new website. ( Screen capture courtesy Bee Sweet Citrus )

Bee Sweet Citrus, Fowler, Calif., has launched a new website designed to better meet the needs of its audience.
The site has information specific to retail as well as consumer-driven content to help boost engagement across the company’s digital platforms, according to a news release.

“When Bee Sweet’s marketing team first began to think about the development of Bee Sweet’s new website, we knew we wanted it to reflect the growth and change the company has seen over the past 30 years,” Bee Sweet Citrus director of communications Monique Bienvenue said in the release. 

The new site has a media center with news releases and an image library; a retail section with info on Bee Sweet’s varieties and pack sizes; and a consumer section with recipes, food safety info and frequently asked questions, according to the release.

The new site is also mobile friendly.