Berry People has begun its inaugural season on organic Chilean blueberries. ( Courtesy Berry People )

Hollister, Calif.-based Berry People is launching its inaugural Chilean blueberry season and its AvoPeople brand organic avocados from both Mexico and Chile.

In other news, the company announced a full line of branded conventional berries and avocados to complement its core organic offering. That gives North American retailers both organic and conventional options for both berries and avocados, according to a news release.

With organic berry supplies from both Mexico and California, the release said the company’s Mexican raspberry season is now underway.

Berry People was founded by three business partners in the U.S. and Mexico, including company president Jerald Downs, chairman Francisco Ortiz, and Gerardo Escalera, according to the release.

STORY: Organic berry company launches


Chilean blueberry start

The first shipments of organic Chilean blueberries for the firm began in September, according to the release. The fruit is grown in the coastal areas of the Valparaiso and Coquimbo regions, Downs said in the release. Conventional, organic and biodynamic blueberries will be offered.

Berry People case of blueberries
Courtesy Berry People


Mexican raspberry deal

Mexican raspberry harvest has begun for the company, with Berry People’s Mexican berries grown by company shareholders and alliance partners in the states of Michoacan, Jalisco and Baja California, according to the release.

Production is expected to build in October with steady volumes beginning in November.


AvoPeople avocados

The company offers its AvoPeople brand organic and conventional avocados from both Mexico and Chile.

Packing of conventional fruit began in the first week of September, and the first harvests of organic avocados from both Mexico and Chile were underway by late September.

“While Francisco has been farming avocados since 1972, as a company we are taking the avocado business slowly and methodically, making sure to do right by the farm and by our retailers, making continuity and transparency of business a priority,” Downs said in the release.

Berry People will be at the Produce Marketing Association’s Fresh Summit expo from October 19-20, at booth #285.