Workers harvest strawberries for Berry People. ( Courtesy Berry People )

Hollister, Calif.-based Berry People is transitioning its organic strawberry production to Santa Maria and Watsonville, Calif., from Baja California, Mexico.

“We are fortunate to have the Baja acreage base for the January-April window, as the region provides us with a very high-quality berry, giving us time to work through early-season weather patterns in California,” Jerald Downs, Berry People president, said in a news release.

The company started operations in November and has been expanding its year-round four-berry program since then, according to the release. The company distributes to the U.S. and Canada from grower alliances in California and Mexico, according to the release.

“While the company is new to the market, the partners have come together to establish a solid toehold with key customers and growers, allowing us to sustain an ‘every day’ market presence, working towards a steady provision of quality, continuity and convenience to each of our valued customers,” Downs said.

The company plans to expand its acreage for next season, according to the release.