One Banana North America has appointed Craig Carlson to serve as president.

Carlson will oversee company headquarters in Miami.

"Our brand ethos is based on transparency and clear vertical integration. As such, it is crucial that we are as close to our customers as possible and have a strong and effective North American based team in place to service them," Fernando Bolaños Valle, CEO of parent company AgroAmerica, said in a news release. "We are thrilled to have Craig on board to spearhead these efforts."

Previously, Carlson consulted on the development of the One Banana brand and was senior vice president of produce for US Foods and senior produce director for Wal-Mart.