The Idaho Potato Commission’s biggest marketing campaign, the Big Idaho Potato Truck, has been a few places since it started touring the country in 2012.
With the 2017 tour over, the Truck has racked up some impressive stats in six years, according to a news release.
The Truck has:
- traveled around 148,000 miles;
- participated in 534 events (with 37 events attended by more than 350,000 people and 52 events by more than 100,000 people); and
- traveled through more than 7,200 cities and towns throughout the lower 48 states.
“We are thrilled with the growing popularity of the truck and are very excited to unveil the new and improved giant spud next spring when the 2018 Big Idaho Potato Truck Tour kicks off,” Frank Muir, the commission’s president and CEO, said in the release.
Muir highlighted the visibility the truck has provided Idaho potatoes through its presence on the road and at events, multiplied by social media sharing and the series of TV commercials based on the truck.
The commission donates to local charities at some events where the truck is in attendance through the campaign’s charitable component, “A Big Helping.” At 32 events in 2017, the commission made a $500 donation to a local charity, according to the release.
The Big Idaho Potato Truck was at several high-profile events during the five and a half months it toured this year:
- Houston Children’s Festival, April 1-2, benefiting Child Advocates Inc., a group that dedicated to helping abused and neglected children;
- NASCAR at Pocono Raceway, July 30 in Long Pond, Penn.;
- National Memorial Day Parade, May 29 in Washington, D.C., sponsored by the World War II Veterans Committee; and
- Pro Footbal Hall of Fame Parade, Aug. 5 in Canton, Ohio.
The 2018 truck schedule will be posted on www.bigidahopotato.com in January, according to the release.