Proprietary grape varieties will be highlighted in a new deal crafted between Blanc Vineyards and the National Basketball Association.
The Campbell and Middleton families, owners of Blanc Vineyards, Bakersfield, Calif. have entered the company into a multi-year licensing deal with the NBA, according to a news release. With the agreement, official league and team logos will be displayed on Blanc Vineyards’ retail packaging for its newest varieties, including the green seedless Pristine grape.
“Green grapes are a natural, healthy snack food. To most consumers they’re all the same, but they’re really not, which is why we believe the NBA partnership makes sense,” Jack Campbell, co-owner, Blanc Vineyards, said in the release. “We want to reach kids, moms, and millennials and working with the NBA is a great way to do that.”
Campbell noted in the release that the company’s Pristine green seedless grapes are bigger, crunchier and tastier than other green variety options, he said and the company also markets Krissy, Ivory, Sweet Globe, and Sweet Sapphire proprietary grape varieties.
“By putting consumers’ favorite sport- or team-logo on our packaging we’re able to instantly differentiate our products with a familiar and trusted name when they least expect it,” Campbell said in the release. “That gives us a huge advantage at points of purchase and again for return sales.”