Burleson was most recently at F&S Produce Co. Inc., Rosenhayn, N.J., serving as vice president of sales and marketing for a total of almost 11 years. In between that position was a two-year period as vice president of sales and marketing for the Univeg Group.
His background is diverse, with 30 years of performance-driven sales and marketing strategies to increase product awareness, market share and profitability, according to a news release.
Burleson has known the Bland family for 20 years, according to the release.
“He has a great eye for new business opportunities and an exceptional ability to develop and maintain good retailer relationships,” Delbert Bland, president, said in the release. “We are excited to add Sam, a well-respected veteran, and his business and product development skillset to the team.”