Bob Reich is the new vice president of sales at Wholesale Produce Supply Co. ( Wholesale Produce Supply )

Wholesale Produce Supply Co., Minneapolis, has hired Bob Reich as vice president of sales.

Reich most recently was southeast regional category manager for US Foods. Before that, he was at Pro*Act-affiliated Fresh Link, as director of procurement and sales for its Florida office. He has been in the produce industry for 25 years, also working for Birds Eye Fresh/Westendorf Sales and Wilson & Sons.

He has a background in the foodservice, grower-shipper, brokerage and transportation sectors, according to a news release.

“Bob brings a wealth of experience and knowledge to our team and we are excited that he has agreed to join us in a leadership role as we take the next steps in providing our foodservice and retail customers in the Upper Midwest with the highest level of service,” Brian Hauge, CEO of Wholesale Produce Supply, said in the release.

Reich said Wholesale Produce Supply has strong leadership and is positioned from continued growth.