( Courtesy Bobalu Berries )

Oxnard, Calif.-based Bobalu Berries plans to launch a new website — bobaluberries.com — in early August, said Cindy Jewell, who handles marketing for the company.

The new, updated site will tell the story of Bobby and RC Jones, who currently run the fourth-generation family-owned business, and will feature video content, resources for trading partners and recipes, social media posts, nutritional information and consumer news.

“We will also build a database of consumers and trading partners so we can communicate with them with newsletters, e-books and other means,” she said.

Bobalu Berries has been around since 1958.

Bobby and RC Jones have been in charge for the past three years and are making the business a vertically integrated grower, packer and shipper with its own processing arm, Jewell said.

The company, which grows north of the main Santa Maria, Calif., growing area, plans to add locations in the Salinas/Watsonville area in 2021 and eventually may add other kinds of berries, she said.

“They’re trying to take it slow and do it right,” she said. “They’re definitely focused on quality not quantity.”
 

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