When the purchase is final, Bolthouse will have carrot production in California, Washington, Georgia, Eastern Canada and Arizona, allowing it to expand a regional strategy in supplying locally grown carrots, according to a news release.
Terms of the agreement were not disclosed. The sale will not affect Rousseau Farming’s other vegetable crops, which include mixed vegetables, including cabbage, celery, broccoli, leafy greens, sweet corn and watermelons.
“We’ve had a longstanding relationship with the Rousseau family and are committed to partnering with companies that share our core values of sustainability, product quality and customer service,” Jeff Dunn, Bolthouse CEO, said in the release. “We look forward to continuing to grow our businesses and support the industry together.”
Rousseau Farming began growing produce in 1892, according to the release, and “partnerships like this are what will help us continue to evolve and certainly see us through another 100 years,” owner Will Rousseau said in the release.
Bolthouse has made automation, processing and packing advancements, and the company plans to focus on new varieties, according to the release.