( Courtesy United Fresh )

United Fresh is hosting a food media dialogue panel at this year’s BrandStorm, moderated by Chadwick Boyd, food and lifestyle expert and TV host.

Panelists will discuss how produce brands can catch the attention of media influencers to participate in the media environment, according to a news release.

Food media panelists are:

  • Carla Hall, Top Chef competitor and co-host on ABC’s The Chew;
  • Melanie Hansche, deputy editor of Food & Wine Magazine;
  • Kristen Hartke, food writer for The Washington Post and NPR’s The Salt;
  • Debra Puchalla, senior vice president of digital programming and video for Food Network, The Cooking Channel and Genius Kitchen.

“As fresh produce continues to elevate its stature in today’s food culture, it’s critical that we stay engaged with those who are driving the conversation and influencing the ways in which consumers adopt and enjoy fresh produce,” Mary Coppola, vice president of marketing and communications for the United Fresh Produce Association, said in the release. “We’re thrilled to elevate this topic of interest at BrandStorm and keep the dialogue front of mind for fresh produce brand marketers.” 

Boyd contributes to Better Homes & Gardens, Rachael Ray Every Day and The Kitchn, sharing recipes, tips and trends, according to the release. He is a member of United Fresh and serves on its Marketing and Merchandising Council.

The fifth annual BrandStorm is scheduled for Feb. 10-12 at the University of Texas Austin’s AT&T Hotel and Conference Center, according to the release.

Attendees can register at www.unitedfreshbrandstorm.org.

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