Fresh Avenue, Santa Maria, Calif., has hired Brian Rooney as director of supply chain and operations.
Rooney traces his start in the industry to a job in high school in a retail produce department. He’s been a buyer, director of procurement, director of supply chain and was most recently a general manager of a regional fresh-cut processor at a prepared foods company, according to a news release.
“He comes to us with an extensive career in fresh foods with his knowledge and proven ability in operations and growth,” Mark Vaughan, Fresh Avenue managing partner, said in the release.
Rooney is a member of the United Fresh Produce Association’s Fresh-Cut Board and was a panelist at a session during the recent Global Cold Chain Expo in Chicago, co-located with United Fresh’s expos and conference.
Fresh Avenue is a national sales and marketing group for GreenGate Fresh and other produce companies, according to the release.