BrightFarms is a member of the IBM Food Trust Network, a blockchain-based information sharing platform, according to a news release. Network members are seeing other benefits, including optimized supply chain processes, increased freshness of products, improved food safety and decreased waste, according to BrightFarms.
“We're giving our retail partners the trust and assurance that's needed in today's market." Jackie Hawkins, senior manager of food safety at BrightFarms, said in the release.
The company is ready to use the technology with retailers that also opt into the network.
“By joining IBM Food Trust, we are establishing an enhanced level of transparency to guarantee greater trust for retail partners,” Paul Lightfoot, founder and president of BrightFarms, said in the release. “With Food Trust, partners such as Walmart can easily and reliably trace our leafy greens to their source in a matter of seconds.”