The California Avocado Commiission's Zac Benedict (from left), Jessica Hunter and Jan DeLyser, share a laugh with student Trevor Garcia at the 2018 Produce Marketing Association Fresh Summit. ( Courtesy California Avocado Commission )

With an early prediction of a larger 2020 crop, the California Avocado Commission is working on promotions to build consumer anticipation.

The commission will be discussing those plans at the Produce Marketing Association’s Fresh Summit, according to a news release. As in prior years, health and wellness will be a part of the promotions.

The California Avocado Commission is a sponsor of the Produce for Better Health Foundation’s Education2Action Retail Dietitian Summit at the PMA event, Oct. 17-19 in Anaheim, Calif.

Jan DeLyser, the commission’s vice president of marketing, welcomes the dietitians, as well as retail buyers and other industry members, to visits the avocado commission at booth No. 3987.

“We’ll have a double-decker booth again this year, which provides nice spaces for private meetings as well as casual conversations,” DeLyser said in the release.

Commission merchandising and marketing team members plan to attend Fresh Summit, including David Anderson, Carolyn Becker, Zac Benedict, David Cruz, DeLyser, Angela Fraser, Marji Morrow and Steven Muro. Category data will be available to share with retailers at the event, according to the release.

“We’re wrapping up our season and the celebration of the commission’s strong heritage of groundbreaking avocado marketing, supporting California avocado growers and helping to grow avocado consumption,” DeLyser said in the release. “Now we are looking forward to the next 40 years of the Commission’s continuing innovation, creativity and focused customer service.”

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