Watsonville, Calif.-based California Giant Berry Farms is collaborating Santa Cruz Mountain Brewing to offer strawberry-infused beer to serve at the Produce Marketing Association’s Fresh Summit Oct. 19-20 in Orlando, Fla.
According to California Giant, which will serve the newly crafted beer at booth No. 2159, it aligns strategically with their seasonal Scary Berry promotion, which launched Oct. 10.
“We have always enjoyed forming partnerships to be creative while extending our brand reach and visibility,” Cindy Jewell, vice president of marketing for California Giant Berry Farms, said in a news release. “This partnership is more local, but definitely fun and a great way to think beyond produce and typical recipes for berries. We also know that serving unique items at conventions is a challenge.”
California Giant is planning its Second Annual Chef Invitational for next year.
“The California Giant label on all four berries year-round and expanded logistics and service capabilities will continue to solidify our place as a premium berry supplier to the foodservice industry,” Tom Smith, director of foodservice, said in the release. “We will continue to innovate and elevate the berry category with chefs, restaurants, influencers, bloggers and our foodservice distribution partners.”