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Watsonville-based California Giant Berry Farms has lined up promotions for consumers and the foodservice sector.

The company is capitalizing on the motion picture awards season with its own 2019 Giant Berry Awards promotion.

Consumers are invited to visit the company’s website — calgiant.com — and vote for their favorite berry recipes.

There are five voting categories involving all of the company’s berry products — strawberries, blueberries, blackberries and raspberries.

Entrants will vie for a premium home theater system and five $100 gift cards. The promotion ends March 11.

The company also is planning its second annual Chef Invitational, where chefs from foodservice distributor partners can participate in a culinary competition for California Giant Top Chef.

Finalists will take part in the Chef Invitational at Tehama Golf Club, Monterey, Calif., on June 25, where they will re-create their winning recipes to be presented to a panel of judges for the title of 2019 California Giant Top Chef.

Chefs have until May 1 to submit recipes. For details, contact Tom Smith, director of foodservice, at tsmith@calgiant.com.

 
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