California Giant’s raspberry program in Mexico has grown ten-fold in the past year, helping the berry company expand to a year-round raspberry program, adding consistency to the overall four-berry offerings.
California Giant is touting the success of the Adelita variety as well, in a news release about its raspberry program.
“This expanding raspberry program has been pivotal for us,” Nick Chappell, director of retail sales, said in the release.
Chappell recently visited California Giant’s central Mexico operations, meeting with growers and field personnel.
“Our raspberry operations in Mexico are both advanced and progressive, and ultimately, the gap we once had in the winter months where our raspberry supply had fallen short has now been filled,” he said in the release. “We look forward to offering year-round availability of all four berries and offering a smooth transition from our Mexico season all the way through the start of our California season.”
The company this month started a winter cross-docking collaboration with Mann Packing Co., at its Yuma, Ariz., facility, giving customers a one-stop shop.
“The duration of the Yuma season typically runs from late November through mid-March – during this timeframe we can approximate cross-docking 15,000-20,000 cartons of fruit per week, resulting in a much more efficient consolidation process,” Tom Smith, director of foodservice, said in the release. “Customers can reduce the number of stops on their trucks, therefore reducing time on the road and adding shelf life to the berries when they arrive to the consumer.”
The company plans to continue the partnership once harvest returns to California’s Salinas Valley next spring, and explore other collaborations with vegetable shippers for freight-forwarding operations.