Oberman, who most recently was marketing manager at Jacobs Farm Del Cabo, was also at Tanimura & Antle as marketing director. Before that, she was at berry company Naturipe Farms for seven years, including three years as marketing director.
Oberman was an account executive at McDill Associates before joining Naturipe.
“We have a lot of history working with Kyla over the years,” Joe Barsi, California Giant president, said in a news release. “Kyla started working on the California Giant account when she was an account executive at McDill Associates in the early 2000s. She understands our company’s mission, values and culture.”
She will be responsible for leading the company’s strategic brand, consumer and trade marketing efforts, according to the release.
“I have admired California Giant both personally and professionally for as long as I can remember and feel fortunate to be joining the team,” Oberman said in the release. “Their dedication to best quality berries and commitment to the community is something I look forward to be a part of.”
Oberman succeeds Cindy Jewell, who recently opened a consulting agency.