( Courtesy the Perish )

Watsonville, Calif.-based California Giant Berry Farms is planning to include a retail foodservice category to the 2020 Chef Invitational Competition.

“We are really looking forward to widening the participation and involvement of the Chef Invitational by extending an invitation to our retail foodservice partners and their chefs,” Tom Smith, director of foodservice and organics, said in a news release. “Our goal each year is to continue to create a dynamic and educational experience both during and after the event for both chefs and representatives, and we are excited for the evolution to come in its third year.”  

At the second annual Chef Invitational in June, Chef Travis Peters was named a new Top Chef and California Giant ambassador, according to the release. Travis won with his blueberry sweet tea quail in raspberry barbeque sauce over spicy black and blue Brussels with toasted pecans and strawberry oils.

By opening the competition to retail and foodservice partners, California Giant hopes to broaden the scope of the event, build and strengthen partnerships, and encourage innovation of berries on menus, according to the release.

To learn more about participating in 2020, Produce Marketing Association Fresh Summit attendees can visit California Giant at booth No. 2961.

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