Boggiatto Produce has seen success with its proprietary Iceberg Babies product, softball-sized heads of iceberg lettuce. ( Courtesy Boggiatto Produce )

Iceberg Babies a hit for Boggiatto

Boggiatto Produce Inc., Salinas, Calif., continues to enjoy success with its 24-count cartons of garden romaine hearts and with its proprietary Iceberg Babies — softball-size heads of iceberg lettuce, said salesman Tom Cornwell.

Iceberg Babies are particularly well-suited for the foodservice industry, he said, where they’re often cut into a wedge and filled with dip.

“It’s the perfect size for a lettuce wrap,” he said. “There’s no waste, and it has great shelf life.”

 

Dole's new salad packaging gets results

Since Westlake Village, Calif.-based Dole Food Co.’s new salad packaging graphics first appeared on shelves in November, sales of the redesigned salads have jumped 39% in unit velocity compared with year-ago figures, said Bil Goldfield, director of communications.

The new graphics feature a large viewing window, jewel-tone colors at the top of each bag, a large-size font and highly visible icons that show the individual ingredients in each salad bag, Goldfield said.

Dole also has launched several products this year, including a new line of Dole Organic Salad Kits (Caesar, apple Dijon, savory balsamic and sweet citrus), a new Dole Greek Chopped Salad Kit and a line of Dole Slawesome! seasoned coleslaw kits.

 

Fresh Express adds new kits

Salinas, Calif.-based Fresh Express Inc. has released a number of innovative value-added products during 2018, said Michael Golderman, marketing brand leader.

They include:

  • Two kinds of Fresh Express Chopped Kits — Pomegranate and Poppyseed;
  • Fresh Express Citrus Burst Seasonal Salad Kit, which includes kale, romaine, frisee, glazed orange zest, orange-flavored cranberries, pomegranate arils, roasted sliced almonds and pomegranate orange vinaigrette dressing;
  • Fresh Express Sweet Hearts, which contains romaine, butter and leaf lettuce; and
  • Four kinds of Sauté Kits — Lemon Garlic Spinach, Teriyaki Bok Choy, Tuscan Kale with Genovese Pesto, and Bacon and Cider Greens.

 

Ippolito offers Brussels sprout leaves

Ippolito International LP, Salinas, Calif., now offers a foodservice pack of Brussels sprout leaves, which some chefs use to make Brussels sprouts chips instead of kale chips, he said.

“We’re trying to address the needs of customers who made requests for that specific item,” said Henry Dill, vice president of sales.

So far, the product is only available for foodservice.

“We have not come up with a retail pack yet, but it’s certainly something that we can adapt to,” he said.

The company also has introduced cartons of six 12-ounce packages of chopped kale for a major discount supermarket chain, he said.

 

Mann Packing promotes one, hires two

Martin Flewell, who has served with Mann Packing Co. Inc., Salinas, Calif., for two years as director of business development for Fresh Leaf Farms, the company’s processing facility, has been named director of operations for Fresh Leaf, said Loree Dowse, director of creative marketing for Mann Packing.

Also at Mann Packing, Bob Licker, who has more than 41 years of experience, most recently as Southeast produce sourcing manager/Northeast produce regional manager for Rosemont, Ill.-based US Foods, has joined Mann Packing’s foodservice sales group as regional sales manager-East.

And Jeff Hutterer, who has more than 20 years of industry experience, most recently with Tampa, Fla.-based IFCO Systems, has rejoined Mann Packing as regional business manager for the central territory.

 
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