( California Walnut Board logo )

The California Walnut Commission has unveiled a new logo.

The logo, prominently featuring an image of the sun, serves to distinguish the quality and roots of California walnuts, according to a news release.

“While California walnuts are a traditional baking favorite, we are so much more and want to be recognized as the versatile, ‘go-to’ nut for cooking, snacking and enjoyment that fits any meal occasion,” Bill Carriere, chairman of the California Walnut Commission, said in the release.

The group is beginning a new U.S. advertising campaign and re-designed website, according to the release.

Featuring a series of recipe ideas on using walnuts, the new television, print and digital ads show the logo and the tagline “So Simple, So Good.” The new brand identity will be used for all consumer and industry communications, according to the release.

“Our goal is to strengthen the connection for consumers, between what they see in our communications and the walnuts they buy,” Michelle Connelly, California Walnut Commission CEO, said in the release. “This is just the beginning of a broader objective to incorporate this logo on walnuts and walnut products sold domestically and abroad.” 

The new print advertising campaign will be featured in women’s and lifestyle publications, with television ads to start in November, according to the release.