Bee Sweet is extending its #EatMoreCitrus social media campaign, with a specialty variety highlighted each month. Photo courtesy Bee Sweet Citrus
Bee Sweet says to #EatMoreCitrus
Fowler, Calif.-based Bee Sweet Citrus Inc. is working to educate consumers on unique characteristics and assets of specialty citrus varieties by launching an extension of its #EatMoreCitrus campaign on social media, said Monique Bienvenue, spokeswoman.
“Starting in October, we will focus each month on highlighting the unique traits of one specific specialty variety,” she said.
Such varieties include cara caras, blood oranges, pummelos, melo golds, grapefruit, gold nugget mandarins, minneolas and meyer lemons.
Bee Sweet will provide health tips and recipe ideas in the campaign, which will run throughout the domestic season, Bienvenue said.
Cal Citrus pulling out of citrus
Lindsay, Calif.-based Cal Citrus Packing Co. is in the process of shutting down, said Roy Bell, general manager.
“We’re not packing citrus. We sold acreage and the packinghouse — we’re 99.9% out,” he said.
Cal Citrus Service Co., a holding company, still has “transactions and assets,” Bell said.
Bell would not disclose how much acreage the company sold.
Limoneira boosts Suntreat partnership
An ongoing alliance between Santa Paula, Calif.-based Limoneira Co. and Lindsay, Calif.-based Suntreat Shipping and Packing Co. allows Suntreat to sell all of Limoneira’s California navels and specialty citrus, both companies said.
“Limoneira and Suntreat have worked together for a number of years, and elevating our alliance made sense,” said Alex Teague, Limoneira’s chief operating officer.
Suntreat will run the products through a refurbished packinghouse in Dinuba, Calif., said Darren Filkins, Suntreat’s CEO.
The companies already had a partnership in which Suntreat sent all of its lemons to Limoneira to be packed and marketed, Filkins said.
Sunkist, Fruit Growers consolidate
Valencia, Calif.-based Sunkist Growers Inc. is marking its 125th anniversary in 2018, said Joan Wickham, spokesman.
In August, the boards of directors of Sunkist Growers and Fruit Growers Supply Co. announced a consolidated management structure to lead both companies moving forward.
“Sunkist Growers and Fruit Growers Supply are sister cooperatives that service the same constituencies,” Sunkist Chairman Gerald Denni said in a news release. “A shared management structure will increase efficiencies in both organizations and drive a culture that best serves our membership.”
The two companies will remain legally separate entities with a shared leadership structure headed by Russ Hanlin as president and CEO of both organizations.
Given the different natures of the two cooperative’s business activities, chief operating officers at both organizations will manage day-to-day operations — John Striff at Sunkist and Ted Pajak at Fruit Growers Supply.
Fruit Growers Supply Co. was established in 1907 by the same growers who formed the Sunkist marketing cooperative to supply wood for their crates.
In addition to supplying Sunkist’s needs, FGS delivers vertically integrated services throughout the industry, including manufacturing shipping pallets, corrugated cardboard cartons and coatings and more.
Suntreat renovates packinghouse
Lindsay, Calif.-based Suntreat Packing & Shipping Co. has renovated its packinghouse in Dinuba, Calif., said Mike Roberts, domestic sales manager.
The facility will have a new line that is ready for the upcoming citrus season, although some packing may continue to be done at the company’s other facility in Lindsay, Roberts said.
“Hopefully, down the road, we’ll move everything out of here (to Dinuba). How long we stay in Lindsay, I don’t know,” he said.
Suntreat acquired the Dinuba plant about two years ago, he said.
The company expects to be able to pack as much as 10 million to 12 million of the 5-pound boxes, Roberts said.