( Courtesy Capespan )

Capespan recently completed a two-year process to restructure its fruit business to simplify service for customers and grower partners.

The result is a streamlining between the two ends of its supply chains, according to a news release.

 “In order to achieve this, we had to radically simplify our business model and build an integrated Capespan culture of service delivery,” Tonie Fuchs, Capespan managing director, said in a news release.

Capespan’s value proposition is in its ability to supply select customers a basket of fresh fruit from multiple countries through a single contact point directly from the source, according to the release. Investments in technology has allowed to the company to “radically simplify its supply chain, maximize efficiency and significantly reduce costs, according to the release.

“At the same time we will ensure that, with our global footprint, our grower partners will have the best market access for their products, with sustainable and competitive market returns.” Fuchs said in the release. “ … We have changed our focus from being a volume-driven fruit marketer to becoming the service provider of choice to our selected customers.” 

Changes to commercial and support functions have been made throughout the business globally, with the main changes in the United Kingdom, Europe and South Africa

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