CHEP has been awarded the IGD John Sainsbury Learning and Development Award.

CHEP received the award for using virtual reality to show employees and customers how to use its platforms in stores as reusable merchandising solutions, according to a news release.

“A truly global initiative, its virtual reality approach to enhancing ‘the last mile’ has created added value well beyond its traditional business boundaries, and enabled CHEP to understand its customers and therefore build credible solutions in partnership,” Stuart Comer, head of learning and development for Sainsbury’s, said in the release.

“VR allows CHEP to support customers to sell more with less, reducing out-of-stocks and improving merchandising and replenishment,” Christophe Loiseau, senior vice president for Last Mile Solutions, said in the release.

The company has released the virtual reality technology in the United Kingdom, France, Portugal, Germany, Portland and Italy, and the U.S. and Canada.