Oppenheimer Group sees good quality, sizing
Despite a little later start, good quality, sizing and increased volume characterize the Chilean clementine and murcott mandarin crops, said Ray Reed, general manager for Chile for the Oppenheimer Group.
“Most companies are harvesting a bit later than last year, but what I have seen is better quality and sizing,” Reed said.
Murcotts are expected to have higher volumes due to alternate-bearing volume.
The appeal of the seedless easy peelers is growing, he said, and the three-pound bag is the most popular pack.
Most companies are harvesting a bit later than last year, but what I have seen is better quality and sizing.
“All easy peelers are repacked into the bag so you can pretty much count on a good quality bag at the consumer level without any surprise condition or quality issues,” he said.
Oppenheimer will market Chilean easy peelers in the Oppy and Ocean Spray labels this year, and will have volume through late September or early October.
Sun Pacific Marketing expects 15% more summer Cuties
Chile’s easy peeler volume should be up about 15% this year, according to Kate Reeb, director of marketing for Sun Pacific, Pasadena, Calif.
Sun Pacific is expanding summer volume and market share of its Cuties label easy peelers, Reeb said. She said Sun Pacific is working to match its summer market share with the domestic season.
“Undoubtedly the strong demand for the Cuties label has resulted in the continued demand during the summer months,” Reeb said.
“Moms love the Cuties brand, as the flavor, nutrition and convenience carry them right into the summer months.”
Sizing appears similar to last year, Reeb said and promotion opportunities should arrive by late summer. Three-pound bags remain the most popular pack size, she said.
“Late July and early August is the time when we see the markets stabilizing and the back to school opportunities for promotions have relevance for marketing opportunities,” she said.
Wonderful Halos will be up in volume from Chile
The Wonderful Company will have increased volume of Chilean easy peelers this year, said Mark Carmel, director of corporate communications for the Los Angeles-based company.
A combination of young acreage entering mature production and better crop conditions will contribute to the volume increase, he said.
“This is the first season in three years where there should be significant growth in both the front (June and July) and back (August through October) part of the season,” he said.
Easy peelers are still sought after by consumers, and Chile has committed substantial acreage to those varieties, Carmel said.
Chile spreads its volume fairly evenly between the East Coast (56%) and West Coast (40%), he said.
September promotions will be big, he said, largely driven by back to school promotions.
This is the first season in three years where there should be significant growth in both the front (June and July) and back (August through October) part of the season.
Seald Sweet readies for promotion
Peak promotions for clementines from Chile are expected from the last week of June to the second week of July, said Peter Anderson, New Jersey-based category manager for Seald Sweet International.
For the murcott mandarins easy-peeler from Chile, Anderson said peak promotions are expected in September and early October.
“We do a lot of promotions in September and early October for back to school promotions,” he said.
Sizing of the Chilean clementines/mandarins are expected in a range from size 20s to 32s, he said.