Quinoa Breakfast Bowl ( Courtesy Chiquita )

Chiquita is launching a new pink sticker to replace its iconic blue sticker for National Breast Cancer Awareness Month.

For the third year during the month of October, 200 million pink stickers will be distributed worldwide in support of the cause, according to a news release.

Chiquita and the American Cancer Society are also teaming up to create five recipes, including a quinoa breakfast bowl, stir fry with shrimp, Budwig creme, lunch toast and an iced chai latte, according to the release. The recipes align with the cancer society’s nutrition guidelines which emphasize ingredients to reduce the risk of cancer. 

Chiquita is also celebrating Miss Chiquita, the “first lady of fruit’s” 75th anniversary.

When bananas were considered an exotic fruit in the early 1940s, Miss Chiquita was introduced to Americans to educate consumers on how to ripen, peel and use bananas, according to the release.

“We’re so excited to celebrate 75 years with Miss Chiquita and the integral role that she has played for our fans and brand,” Jamie Postell, director of sales in North America for Chiquita, said in the release. “As a society, we’ve watched how her character has evolved and played a vital role in the growth of the banana industry throughout the years."

Miss Chiquita still acts as the face for Chiquita bananas, and she was honored with her own Tiramisu recipe in celebration of the milestone, according to the release.


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