It’s not enough that Chiquita Brands International is the official banana sponsor of Walt Disney World Marathon Weekend Jan. 10-13 in Orlando, Fla.
But wherever bananas are handed out to grateful runners, banana peels will cover the pavement if there’s no other option. Or they get tossed with other trash. Either way, it’s a slippery, wasteful mess that ends up in a landfill.
To combat those problems, Chiquita teamed with Disney to implement a banana-peel recycling program as part of a commitment to sustainability, according to a Chiquita news release.
Chiquita-branded waste bins will be placed near finish line areas for runners and spectators. The bins will be used during the entire 2019 runDisney series, including Disney Princess Half Marathon Weekend Feb. 21-24, Star Wars Rival Run Weekend Apr. 4-7 and Disney Wine & Dine Half Marathon Weekend Oct. 31-Nov. 3.
If all peels are recycled, it could divert as much as 28,000 pounds of waste from landfills and turn them into electricity and fertilizer, according to the release.
“We want to leverage our global recognition and the reach of our blue sticker, especially when it comes to promoting recycling and a cleaner environment,” Jamie Postell, Chiquita’s director of sales in North America, said in the release.