Enzed Exotics wants retailers to promote kiwano melons for Cinco de Mayo. ( Enzed Exotics )

New Zealand-based grower Enzed Exotics is encouraging consumers to include kiwano in their Cinco de Mayo festivities.

The company has partnered with Instagram influencers and will also be doing giveaways as part of the campaign, according to a news release.

“Kiwano pulp can be stirred through fresh salsas, salads and guacamole to add flavor, without adding extra salts or fats,” owner Vanessa Hutchings said in the release. “In the same way it can be used to add freshness to grilled meats and fish, or add interest and texture for taco toppings.

“What’s more, it’s a fun fruit with loads of personality,” Hutchings said. “Mexican food is all about celebration, flavor and color, and with the kiwano’s bright green pulp and vibrant orange skin, it’s got that in spades.”

The company describes the fruit as complementary to traditional produce items used in Mexican cuisine, including tomatoes, avocados, chiles, limes and corn.

“Kiwano will be a real eye-catcher in a store’s Cinco de Mayo produce display,” Hutchings said.

The hashtag for the online campaign will be #kiwanofiesta.