( Courtesy PMA )

In celebration of Sesame Street turning 50 this year, the Produce Marketing Association is throwing a party with Cookie Monster at the 2019 Fresh Summit.

The party is scheduled for 1 p.m. Oct. 19 at the PMA Center in booth No. 2736, according to a news release. Fresh Summit attendees are invited to attend.

In addition to the celebration, royalty-free Sesame Street character images will be displayed on sample branded products, packaging and marketing materials at the PMA Center and in booths of exhibitors who have joined the Eat brighter! movement, according to the release.

Created in collaboration by the Partnership for a Healthier America, Sesame Workshop and PMA, Eat brighter! is an initiative to increase fruit and vegetable consumption among children 2-5 and their families.

Twenty-five Fresh Summit exhibitors are Eat brighter! sublicensees, according to the release.  

Cookie Monster will make appearances at the PMA Center from noon to 12:30 p.m., 1 p.m.-1:30 p.m. and 2 p.m.-2:30 p.m. for the Sesame Street 50th birthday bash, according to the release.

Produce suppliers and retailers who want to co-brand products or do promotional campaigns with Eat brighter! can sign up on PMA’s website to be a sublicensee, according to the release.

For more information about Eat brighter! contact Kathy Means at [email protected]

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