Educational tools and town halls have helped the Canadian Produce Marketing Association grow its membership in the past year, said outgoing chairman Rick Alcocer.
“Members are our foundation at CPMA,” said Alcocer, “and our work to support growth and development of our marketplace is key.”
The association’s 850 members represent the entire supply chain from farm gate to dinner plate. About 60% of members are Canadian and 40% international. Together, they represent 90% of annual fresh fruit and vegetable sales in Canada. Alcocer said the association’s free members-only podcasts and webinars have attracted more than 17,000 downloads and logins since last May.
Topics have included blockchain, government relations, food waste, electronic logging devices, online meal kit solutions and produce globalization — a view across the supply chain.
Members are also entitled to use the label review service free of charge twice in every membership year.
Alcocer said CPMA’s town halls give members an opportunity to connect with their peers and learn about market trends and emerging issues in the market such as modernizing regulations.
He said the annual convention and trade show is another opportunity for members to connect with other companies looking to grow their business in Canada.