In June, the Cranberry Marketing Committee entered into a partnership with the U.S. Rowing team.

“The CMC has been supplying U.S. Rowing’s elite athletes with snack-sized packets of dried cranberries for several years,” said Karen Cahill, marketing director of Wareham, Mass.-based Cranberry Marketing Committee. 

CMC also plans to provide educational resources to foodservice professionals at the School Nutrition Association Annual National Conference for 2019-2020, Cahill said.